There was a time when choosing a Battery Charger was all about finding the biggest and heaviest you could find. Today’s batteries are a different animal. When it comes to choosing the right battery support equipment, we’re well placed to guide you.

Here’s a recent testimonial from a marine customer, using our Lithium charging range.

From April 1st, Traction Chargers will be known as Traction Direct.

This rebrand comes as the company amalgamates its electronics design and manufacturing arm into the parent company. Traction Direct will continue to produce market-leading charging, support and diagnostic equipment for the automotive market, available to purchase directly from the Traction Direct website, through white-label servicing or produced for automotive manufacturers as an OEM supplier.

Many of our USA & Canadian customers may be familiar with Sales Manager Ed Giacomucci, but what you may not know is Ed is now our resident celebrity. Ed will feature in a new series, called ‘Last Chance Garage’ where he works alongside Tony D'Antonio working to problem-solve old vintage cars.