Traction Direct is transitioning to Auto Emporium Dealer Equipment
We want to share some exciting news regarding your battery charger supplier Traction Chargers/Traction Direct. Traction North America will be moving forward under a new name, “Auto Emporium Dealer Equipment. We will continue sell and service the Traction brand of battery chargers, battery support units, and showroom support units. We will be adding more products to additionally assist our automotive customers. Doing business with our new name of Auto Emporium (AE) will remain consistent and reliable as our current staff will continue. The leadership remains the same, with Ed Giacomucci continuing as the National Manager.
What should you expect from Auto Emporium:
Auto Emporium will be the same team you already know and work with.
Ed Giacomucci remains your main point of contact.
The support team and day-to-day operations stay the same.
We will continue to operate as the leading supplier of Traction products in North America.
It is the same people, same service, and the same focus on supporting our customers.
Additional Opportunity with Auto Emporium:
We can widen our range of products and brands while continuing to negotiate the best possible pricing for our customers.
More choices without compromising on the service and value you already rely on.
Looking ahead:
This is an exciting next phase for the business, and you will see more from Auto Emporium as we move forward, including new communications and expanded offerings.
Thank you for continuing to work with us. We are looking forward to what’s ahead and to supporting you as Auto Emporium.
As always, if you have any questions, Ed and the team are happy to help.
Expanded Inventory:
While remaining the primary North American supplier for Traction products, AE is adding new tooling, diagnostic equipment, and name-brand products.
Enhanced Value: Customers can expect a new extended warranty policy and more competitive pricing on shop essentials.
“We are thrilled to offer new products and services. You will see some of the tooling and diagnostic equipment you already use at reasonable pricing. Name brand high-quality products will be rolled out to our customers, and you are really going to like our extended warranty policy.”
Ed Giacomucci
AE National Sales and Service Manager
