Welcome to Traction DIRECT

PUT POWER IN THE CHARGE

Our products are used in many industries including automotive, heavy duty, agricultural, marine, haulage, telecoms, mobility and standby applications. They are suitable for both industrial and workshop use.

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MPL50B BATTERY CHARGER MPL50B BATTERY CHARGER
MPL50B BATTERY CHARGER
US$1,060.00
MPL50-LI BATTERY CHARGER MPL50-LI BATTERY CHARGER MPL50-LI BATTERY CHARGER
MPL50-LI BATTERY CHARGER
from US$1,250.00
BSU2-50B BATTERY SUPPORT UNIT BSU2-50B BATTERY SUPPORT UNIT
BSU2-50B BATTERY SUPPORT UNIT
US$988.00
BSU2-125B (90A) BATTERY SUPPORT UNIT BSU2-125B (90A) BATTERY SUPPORT UNIT
BSU2-125B (90A) BATTERY SUPPORT UNIT
US$1,250.00
SSU2-50B SHOWROOM CONDITIONER SSU2-50B SHOWROOM CONDITIONER
SSU2-50B SHOWROOM CONDITIONER
US$988.00
CDU1 STARTER KIT CDU1 STARTER KIT CDU1 STARTER KIT
CDU1 STARTER KIT
from US$1,740.00

WHICH PRODUCT IS BEST FOR YOU?

Which Traction Charging Product is right for you? Use this handy flow chart that determines which unit is best based on your needs, fleet size, power requirements and more.

Products

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NEWS & ARTICLES

Featured
5% TRADE TARIFF TO BE ADDED TO ALL USA ORDERS
5% TRADE TARIFF TO BE ADDED TO ALL USA ORDERS

Recent US-UK trade tariffs came into effect on 29th August 2025, imposing a 10% charge on auto parts imported from the UK to the USA. As all our products are manufactured in the United Kingdom, this applies to us.

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Does your MPL50-Li Need An Upgrade?
Does your MPL50-Li Need An Upgrade?

You may have received or read some communication recently regarding the MPL50Li software update, but perhaps wondering whether yours needs the upgrade? There’s a simple test… Here’s what you need to know.

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Why Your Brand New Battery Might Need Some Attention...
Why Your Brand New Battery Might Need Some Attention...

So you’ve got a brand new car battery, but you find it’s already not in great shape? It’s more common that you’d think. Here’s why your battery might need some attention, and what to do about it.

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Tips On Choosing the Right Battery Support Equipment for A Modern Workshop
Tips On Choosing the Right Battery Support Equipment for A Modern Workshop

There was a time when choosing a Battery Charger was all about finding the biggest and heaviest you could find. Today’s batteries are a different animal. When it comes to choosing the right battery support equipment, we’re well placed to guide you.

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Testimonial - Scotts Dock
Testimonial - Scotts Dock

Here’s a recent testimonial from a marine customer, using our Lithium charging range.

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Traction Direct Rebrand
Traction Direct Rebrand

From April 1st, Traction Chargers will be known as Traction Direct.

This rebrand comes as the company amalgamates its electronics design and manufacturing arm into the parent company. Traction Direct will continue to produce market-leading charging, support and diagnostic equipment for the automotive market, available to purchase directly from the Traction Direct website, through white-label servicing or produced for automotive manufacturers as an OEM supplier.

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OEMs we work with

BATTERY CHARGERS

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MPL Battery Charger range is suitable for use on LiFePO4, AGM, GEL, Calcium and Lead Acid battery types.

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BATTER SUPPORT UNITS

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Battery Support Units range have been designed to meet the needs of high power-consuming vehicles.

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SHOWROOM SUPPORT UNITS

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Showroom Conditioners connect to your vehicles so you can be sure that they're always ready for demonstration.

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BANK ADAPTORS

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Bank Adaptors manage up to 5 batteries and can be chained for up to 17 batteries to be connected simultaneously.

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SERVICE SUPPORT

We offer non-warranty repair and refurbishment of your faulty units. Click below and fill in the form.

SERVICE SUPPORT

CHOOSING A CHARGER

Today's innovative battery charging technology serves up a number of factors affecting your battery choice.

Choose a charger

PRODUCTS & PARTS

You can order all products and spares directly from our USA agent. We sell spares of fuses, switches and leads.

PRODUCT LIST
“I am a big fan of this charger, as it was easy to use, safe and a lot quicker to recharge the batteries than my existing two chargers. It is a very high quality product, and is well worth the investment to keep your batteries fully charged and in tip-top condition.”
— Technician: Des Davies, Top Gear Motor Services